“We always look for the remarkable idea that makes the difference. With Stockholm Furniture Fair we focused on the gathering force they are in the industry, ” says Björn Kusoffsky, CEO and founder of Stockholm Design Lab when we visit the SDL studio in Stockholm. With 400 exhibitors booked for the fair and an ever expanding design week, Stockholm Furniture Fair is preparing for the first run in three years in February 2023. Adding a number of new features to the agenda has been as important as working on the identity and branding with Stockholm Design Lab. Founded in 1998, the agency has designed some of Sweden’s most iconic identities for the likes of SAS, Polestar and Volvo Cars.