Lotta Agaton on morning routines, must have products – and her first furniture collection

LOTTA AGATON
ON MORNING ROUTINES, MUST HAVE PRODUCTS

AND HER FIRST FURNITURE COLLECTION

INTERVIEW


Interior designer Lotta Agaton, featured with her home in our issue one and a regular contributor to The New Era, is working on a new hotel concept on a Swedish island and is soon to launch her first furniture collection. We asked her to share her best tips for keeping energy levels high and getting ready for spring. 

TNE           What are your morning routines? 

LA              I always have a cup of coffee in bed. It doesn’t matter what day it is, or where I am, I always make sure to wake up early enough to have time for this. It’s a sacred hour where I catch up on emails, news and social media, and it sets the tone for the rest of the day. Three or four times a week I go for a run. I run between 5-10 kilometres before I return home for breakfast. I usually have a smoothie or some fruits and a yoghurt.

WORDS

PHOTOGRAPHY

Hanna Nova Beatrice

Erik Lefvander

TNE           What are your must have products and what routines do you swear by?

LA              I eat a daily supplement called Lyma, which comes packed with good stuff such as ashwagandha, keratin and circumin. They cost a small fortune but I reckon they are worth it. I also take probiotics and d-vitamins regularly. If I’m staying the night somewhere, I always bring a pillow case from Ogland in organic mulberry silk, which moisturise your skin and is kind to your hair during the night. Another must is my Oura-ring. It measures my sleep, pulse and energy and helps me to set up my training routines based on my energy levels each day. Apart from my morning runs I see my PT twice a week and when it’s possible again, I look forward to take up swimming.

TNE           What are you looking forward to this spring?

LA              April is devoted to getting the boat ready for summer. I managed to make a large bump in it last summer - it was stormy weather and I tried to fill the tank but ended up crashing the boat onto the jetty - so now it’s in need of some extra care. We have a Smartboat 23 which we imported from France a few years ago, and prepping it for summer is a great way to get into the right spirit.


”I am launching my first furniture collection in April, including a series of carpets and two sofas, in close collaboration with a Swedish producer. With how the world is looking, it’s taken time to finalise it, but I don’t feel very rushed.”

TNE           Any other spring highlights?

LA              I am launching my first furniture collection in April, including a series of carpets and two sofas, in close collaboration with a Swedish producer. With how the world is looking, it’s taken time to finalise it, but I don’t feel very rushed. We also work on a great project on the Swedish island Gotland, where a developer is creating a beautiful resort by the sea, with restaurants, a variety of hotels and a number of furnished summer houses available for sale. We are doing all the interiors for the houses, including all the furniture, and we tailor make most of it.

TNE           How do you keep inspired work wise in this period of time?

LA              I’m inspired by fashion and how they run their shows with the same set up as normal, but broadcast them digitally rather than physical. It’s really inspiring and you can enjoy it close up, as if you’re seated front row. The furniture industry have not found a really suitable way yet, and my advise to them is to invest in better images than ever before, and think about them in a new way. How can they communicate their offering if we can’t see the products live? It’s not just a matter of getting press to write about their offering, they need to get the interior designers and end users to properly feel the product in an inspiring and informative setting. I want to see all the various models, colours and textures, I want to see the product from many angels and I want to receive colour and textile batches rather than a breakfast sent to my door before the digital presentation.

See the full story from Lotta Agatons home in issue one. Her first furniture collection, with carpets, sofas and a bench, will launch in April.           


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