Stylists Kråkvik and D’Orazio on the changing use of home – and our new interior cravings

STYLISTSKRÅKVIK
AND D'ORAZIO ON THE CHANGING USE OF HOME —

AND OUR NEW INTERIOR CRAVINGS

INTERVIEW


Stylist and set design duo Jannicke Kråkvik and Alessandro D’Orazio have their base in Oslo but work all over Scandinavia with a number of different brands creating their images, shop displays and exhibitions. They have worked closely with Norwegian colour company Jotun for many years and are currently shooting their new colours for 2022. Most recently they did the new set design for the Kasthall shop in Stockholm, exhibiting their new carpets collection for Stockholm design week. We asked them about interiors, furniture and general consumption in the year to come. 

TNE           You are collaborating with many different Scandinavian design companies; what common tendencies do you see right now? 

JK / AD              More than ever before every brand is in need of good and strong photography to use as communication, adverts and in social media. Good images are high in demand as we haven’t had the opportunity to exhibit in the same way as before. We also sense a bigger interest in using colours and interesting materials and fabrics. Maybe we are all in need for some optimism after this last one year? Many companies are also focusing on their DNA, pushing their identity and finding their tone of voice. 

WORDS

PHOTOGRAPHY

Hanna Nova Beatrice

Lasse Fløde

Styling: Kråkvik D'Orazio for Kasthall Photography: Emil Fagander. 

TNE           How has our homes changed during the last year? Have you made any changes yourself? 

JK / AD              The home is now the key to everything and functions as a work place, kindergarten, school and gym. We use it for everything. It’s become the centre if our universe, and as such it need to be much more multi functional. We need to move between the different functions with ease and we need space to also be alone. We have moved our own bedroom to the small guest room in order to accommodate a more inspiring home office. We have always lived with little things and we are very happy about this now, as it gives us space to think, work and rest. 

TNE           What are your thoughts on living well, creating an interior to feel good in? What elements are important? 

JK / AD              Light is the most important feature in a home: it should be the start for all architecture. To have light coming in from two directions and the possibility to see the sky, and trees outside, is important for the wellbeing. The inside air is important as well, as well as the materials used in the interiors. Natural materials and surfaces that feel good to look at and to touch. Bosco Verticale is a great example on how you can implement greenery in a big city like Milan. When picking the objects to live with, quality is more important than trends. We prefer to save up to the things we want, rather than compromise and buy a less good alternative. The throwaway culture we have seen in the past is no longer an alternative. Our advise is to focus on the framing of the home; the floor, walls and ceilings, in combination with good lighting. It will affect the entire feel.

Styling Kråkvik D'Orazio for Jotun Photography: Line Klein

Styling Kråkvik D'Orazio for Fogia Photography: Trine Hisdal

Styling Kråkvik D'Orazio for their shop Kollekted by Photography: Pernille Münster


”The home is now the key to everything and functions as a work place, kindergarten, school and gym. We use it for everything. It’s become the centre if our universe, and as such it need to be much more multi functional. We need to move between the different functions with ease and we need space to also be alone.”

TNE           How will we decorate in the years to come? 

JK / AD              Multi functional and well thought through, with long lasting solutions that give a sense of safety and peace of mind. We really believe we will see much more personal homes than before. The individual expression will become important. It’s not interesting to have something similar to the next door neighbour. 

TNE           What will we see more and less of in the years to come?

JK / AD           We will invest much more in art, craft and unique objects. There is an increased interest in design from the 70s, 80s and 90s, in combination with Art Deco, and in general we want to be more personal and brave in our choices. We will experiment more with colours, and colour combinations, painting our ceilings as well. 

LA              You run a design shop in Oslo, has our consumption changed? 

JK / AD              In general we see less impulsive shopping and more considerate investments, and also an interest in supporting the local, because people have come to realise how important it is with a local neighbourhood. It’s also important to be able to go to a place and try something out, as opposed to only shopping online. 

TNE              Can you sense a change coming in how companies work? 

JK / AD              Absolutely, not necessarily because of the pandemic, but because of the environmental challenges we are facing. Many companies will focus on less but better products where good quality is key. 

TNE              If you would name a “most wanted” colour and an object for 2021, what would that be? 

JK / AD              It’s a tough question but I think we would go for terracotta or ochre in terms of colours, and a ceramic vessel by Jessica Coates as a favourite object. We also love the Haos armchair by Studio Haos.

One of Kråkvik and D'orazio's most wanted objects for 2021 is the Haos armchair by Studio Haos.

Photography Line Klein

Styling: Kråkvik D'Orazio for Kasthall Photography: Emil Fagander. 

Kasthall showroom in Stockholm just received a new interior by Kråkvik D’orazio to display their latest collection of carpets. The duo invited Poppy Lawman to custom make some objects for the installation. 


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